Well, where I should begin as I dissect Steve Ticknor's blog post about the endorsement of McDonalds by LeBron James and Dwight Howard? Steve starts right off stating that he finds it hard to believe that McDonalds managed to recruit two of the top players from the NBA to do a commercial that promotes products that many consumers consider extremely unhealthy. He goes on to make the comment, “Nothing says Top physical fitness and athleticism like a Big Mac.” The commercial in question shows a slam dunk competition between the two top notch players and the winner would get to eat the meal while the other watched. The commercial is similar to a 90s commercial that featured Michael Jordan and Larry Bird.
Steve states that McDonalds’ strategy is very good one as it represents what they are not. He basically goes on to accuse McDonalds of lying to consumers. He suggests that McDonalds uses an image that adequately portrays what their products do to people (This isn’t the same guy that Steve was promoting but another candidate above which I found courtesy of the internet).
I agree with Steve that if people are smart enough then consumers will see through the charade and won’t believe that athletic success is the result of Big Macs and fries but alas that is too much to ask for with the brains of people being melted by TV.
The links that Steve provides are very helpful as they allow the reader to figure out what he is talking about. The link to the article on the NBA website is very insightful into why the basketball stars did the endorsement deal with McDonalds. Steve is right that the players may have done it for the right reasons but at what cost?
No comments:
Post a Comment